PRIVACY POLICY

PRIVACY POLICY

Inaria Italia Srls (hereinafter “Rude Coffee” or the “Data Controller”) is committed to protecting the privacy of users of the website www.rudecoffee.it. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with EU Regulation 2016/679 (GDPR).

1. Data Controller

The Data Controller is:

Inaria Italia Srls
Registered Office: Via Nikolayevka 8, 20152 Milan (MI), Italy
Email: mail@rudecoffee.it
VAT No.: 09306600967

2. Types of Data Collected

We collect the following data necessary to provide our services:

  • Identification data: First name, last name, email address.
  • Shipping and billing data: Delivery address, phone number, tax code/VAT number.
  • Browsing data: IP address, browser type, data collected through cookies (see Cookie Policy).
  • Payment data: Credit card details are processed exclusively by secure payment gateways (e.g. Stripe, PayPal). Rude Coffee does not store your banking or card details.
3. Purposes of Data Processing

Your personal data is processed for the following purposes:

  1. Performance of a contract: To process and ship orders, manage payments, and provide customer support.
  2. Legal obligations: To comply with tax, accounting, and regulatory requirements.
  3. Marketing (with prior consent): To send newsletters and promotional communications about Rude Coffee products.
  4. Security: To prevent fraud or unlawful use of the website.
4. Legal Basis for Processing

Your data is processed on the basis of:

  • Performance of a contract to which you are a party (purchase of products).
  • Your explicit consent (for marketing and newsletters).
  • The legitimate interest of the Data Controller (security and service improvement).
  • Compliance with legal obligations.
5. Data Recipients

Your personal data will not be sold to third parties. It may be disclosed only to parties strictly necessary for the provision of the services, such as:

  • Couriers and shipping companies: For product delivery.
  • Banks and payment service providers: For transaction processing.
  • Tax advisors/accountants: For invoicing and accounting purposes.
  • IT service providers: For technical management of the website and email communications.
6. Transfer of Data Abroad

Personal data is stored on servers located within the European Union. If third-party service providers are located outside the European Economic Area (EEA), data transfers will take place in accordance with standard contractual clauses approved by the European Commission.

7. Data Retention Period
  • Order data: Retained for 10 years to comply with tax and accounting obligations.
  • Marketing data: Retained until you withdraw your consent (unsubscribe).
  • Technical data: Retained for the time necessary for statistical analysis and security purposes.
8. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data and request a copy.
  • Request rectification or erasure (“right to be forgotten”).
  • Restrict the processing of your data.
  • Object to processing for marketing purposes.
  • Receive your data in a structured, commonly used format (data portability).
  • Withdraw your consent at any time.

To exercise these rights, you may contact us by email at: mail@rudecoffee.it.

9. Complaint

You have the right to lodge a complaint with the competent Data Protection Authority if you believe that the processing of your personal data infringes applicable data protection laws.
In Italy, this is the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali):
www.garanteprivacy.it

 

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